Ecommerce blog

Ecommerce is developing at a fast rate and is currently being mentioned all over the world as a Billion Dollar Industry. this Ecommerce blog is available to provide the reports and information on ecommerce on how it's quickly becoming a alternative shopping solution with leading retailers leading the way and small retailers getting apart of the action. Come and visit this blog daily to get the most recent information.

Sunday, February 20, 2005

How spyware and Adware can Cut into Retailers advertising budget?

How Spyware and Adware can Effect Merchants and cut into there Ecommerce budget?

Spyware and Adware are becoming a threat to Retailers by cutting into the Retailers ecommerce budget.

Even though there is quite a bit of legal problems with this new technology alot of retailers are blind on how this is effecting there web presence.

So I will explain the details to my readers and will give you some examples.

One great site that goes into interesting details is benedelman.org

Ben is a active participant in this field and has done research and has been a spyware and adware adviser for several corporations.

I will give you one example of how adware can and may effect retailers using PPC methods.

One example is that if a online user is using a application that offers a service and uses popups and redirects as a advertising method, you may end up paying twice for one actual click.
Lets say if a online user was on the google search engine with a application installed and active and typed in a keyword.

if the User visited a site from google adwords (sponsored link) that link may not only charge the merchant a click but may also have a redirect link embedded into that listing since the advertising application is active on the users computer.

So basically that redirect link could lead to a seperate server and the merchant may be charged an extra click. So lets say if a Merchant bidded 5 cents a click, and sent 20 clicks. Instead of paying $1 you would pay $2 so you lose $1. Here's another example if you payed 5 cents per click and sent 1000 visitors to your site instead of paying the $50 the merchant would end up paying $100. which could of gotten you another 1000 clicks if that user didn't have that application installed.

If you would like more information and how this application gets installed on your users computers go visit benedelman.org

More related details on adware and spyware will be available from this blog in the future.

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