Ecommerce blog

Ecommerce is developing at a fast rate and is currently being mentioned all over the world as a Billion Dollar Industry. this Ecommerce blog is available to provide the reports and information on ecommerce on how it's quickly becoming a alternative shopping solution with leading retailers leading the way and small retailers getting apart of the action. Come and visit this blog daily to get the most recent information.

Sunday, February 20, 2005

How Free shipping has helped retailers increase there ecommerce profits

While there has been some discussion and conversation among why consumers may still not be comfortable to participate in the ecommerce channel due to outragious shipping costs.

Some Retailers have found a way to bypass this frustration among consumers by offering free shipping and or special rebates, coupons for shopping at there online stores.

Here is just one example that has helped Frederick’s of Hollywood increase there ecommerce profit.

Free-shipping offer boosts e-mail response rate at Frederick’s of Hollywood

Offers for free shipping have produced some of the best e-mail response rates for apparel retailer Frederick’s of Hollywood, driving up open and click-through rates above average, the retailer said at this week’s eTail 2005 conference in Palm Desert, CA.

http://www.internetretailer.com/dailyNews.asp?id=14172

5 Comments:

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1:33 AM  
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