How spyware and Adware (pop ups) can cause Pay per click Advertising/Ecommerce fraud.

How spyware and Adware (pop ups) can cause Pay per click Advertising/Ecommerce fraud.

Welcome to today's information on how the problems with Affiliates using Adware can cause retailers/merchants to lose advertising dollars.

As a past merchant offering my partners commissions for just bringing quality traffic (per per click) to my site and or products I have seen first hand how adware can cause fraud among retailers.

Affiliates who partner with retailers may not give there website url to retailers to review which in may return cause major damage to retailers brands and advertising dollars.

As we continue, retailers keep an eye on those partners that you are paying pay per click advertising to them as these partners may try to use adware to commit fraud.

One example I can give to retailers for now is that your partners may use redirect popups that will refresh every 10 seconds and will redirect directly to your website which could cost millions of untargeted traffic, and a loss of advertising dollars.

More related details on how adware and spyware can hurt retailers brands and internet appearance will be available in the future.

Ecommerce and the concept of New Technology

Ecommerce and the concept of New Technology


As you can see in this Graph retailers who use new technology and services and ways to bring the products and services to customers may get a handful of there regular customers to return every month. Almost 50% to be exact. In this graph if you look at the direct request % of 47% and look at the unique’s which in this example would go off the graph to 40,000 customers a month for those merchants who use new technology that is being developed may see a return amount of just under 20,000 customers. What if this concept could be applied to sales?

As an example lets say a retail store had over $10,000 in sales for one month, and they had a direct request % of 47% that would mean you would continue getting at least $5,000 in sales every month just by providing your customer with new technology to feed the products.

New Technology as explained in the other posting at the blog would be RSS and new internet enabled gadgets and video streaming. Just something to think about Retailers and internet businesses.

Online consumer spending may reach $100 billion by 2007!

Online consumer spending may reach $100 billion by 2007!

Online shopping's popularity among consumers are growing and there is a great chance that it may reach a possible $100 billion or more in consumer spending by 2007.

As online consumers are now getting more comfortable with the internet and shopping online. There’s a possible chance that consumer spending may double by the end of 2007.

With Internet retailers finally understanding that internet promotion among there brands is important and new technology developing the ecommerce channel will be a big part of the economy by 2007. The internet has increased jobs by millions and will continue doing so with new retailers coming online every month.

Ecommerce what is coming next?
with the technology of RSS and interactive video and audio streaming may be soon to be available on cell phones and palm pilots and internet enabled gadgets such as watches, apparel and so on. We really need to understand what this could mean to a lot of consumers and retailers. Easier shopping and more convenient for consumers, that is the most important for ecommerce.

View Article

E-retailer catches on with 1-item per day strategy

Market research firm comScore Networks estimated recently that online consumer spending in 2004 would total around $66 billion, up from $53 billion in 2003.

View Article

How spyware and Adware can Cut into Retailers advertising budget?

How Spyware and Adware can Effect Merchants and cut into there Ecommerce budget?

Spyware and Adware are becoming a threat to Retailers by cutting into the Retailers ecommerce budget.

Even though there is quite a bit of legal problems with this new technology alot of retailers are blind on how this is effecting there web presence.

So I will explain the details to my readers and will give you some examples.

One great site that goes into interesting details is benedelman.org

Ben is a active participant in this field and has done research and has been a spyware and adware adviser for several corporations.

I will give you one example of how adware can and may effect retailers using PPC methods.

One example is that if a online user is using a application that offers a service and uses popups and redirects as a advertising method, you may end up paying twice for one actual click.
Lets say if a online user was on the google search engine with a application installed and active and typed in a keyword.

if the User visited a site from google adwords (sponsored link) that link may not only charge the merchant a click but may also have a redirect link embedded into that listing since the advertising application is active on the users computer.

So basically that redirect link could lead to a seperate server and the merchant may be charged an extra click. So lets say if a Merchant bidded 5 cents a click, and sent 20 clicks. Instead of paying $1 you would pay $2 so you lose $1. Here's another example if you payed 5 cents per click and sent 1000 visitors to your site instead of paying the $50 the merchant would end up paying $100. which could of gotten you another 1000 clicks if that user didn't have that application installed.

If you would like more information and how this application gets installed on your users computers go visit benedelman.org

More related details on adware and spyware will be available from this blog in the future.

How Free shipping has helped retailers increase there ecommerce profits

While there has been some discussion and conversation among why consumers may still not be comfortable to participate in the ecommerce channel due to outragious shipping costs.

Some Retailers have found a way to bypass this frustration among consumers by offering free shipping and or special rebates, coupons for shopping at there online stores.

Here is just one example that has helped Frederick’s of Hollywood increase there ecommerce profit.

Free-shipping offer boosts e-mail response rate at Frederick’s of Hollywood

Offers for free shipping have produced some of the best e-mail response rates for apparel retailer Frederick’s of Hollywood, driving up open and click-through rates above average, the retailer said at this week’s eTail 2005 conference in Palm Desert, CA.

http://www.internetretailer.com/dailyNews.asp?id=14172

Welcome to the Ecommerce Blog

Welcome to the Ecommerce Blog, This blog will give you the information on ecommerce and how it's effecting retailers with detailed reports and why we believe that ecommerce is going to increase jobs and be the alternative to shopping at brick and Mortar businesses.